Construction equipment is strewn about the hills that sweep across Jack Daniel’s sprawling southern Tennessee distillery property — a small price to pay for a resurgence of the American whiskey industry.
The machinery, siding and temporary fencing on the otherwise bucolic landscape are a byproduct of a new $140 million expansion project that, the company announced last month, is needed to keep up with increased demand for one of Tennessee’s most iconic products.
U.S. whiskey sales are on a five-year upswing, with supplier revenues rising 8 percent — roughly double the 4.1 percent growth in the overall distilled spirits sector — last year alone to eclipse $8 billion, according to the Distilled Spirits Council of the United States (DISCUS).
… Read the entire article on The Tennessean
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